Introduction: Turn Your Designs Into Digital Products
Figma templates are more than just polished mockups—they’re revenue-generating assets. Whether you’re a freelance designer, solo creator, or design agency, you can package your components, UI kits, or full design systems and sell them online.
In this guide, you’ll learn how to turn your Figma designs into sellable templates, reach the right buyers, and build a sustainable income stream from your design skills.
1. What Makes a Great Figma Template?
Before you sell anything, it has to deliver value. A great template is:
- Cleanly organized with labeled layers and pages
- Built with components, Auto Layout, and variants
- Flexible and editable by non-designers or busy teams
- Visually polished with modern design standards
- Easy to preview and use
✅ Bonus: Templates that solve a specific problem (e.g. SaaS dashboard, pitch deck UI, mobile onboarding) sell better than general-purpose ones.
2. Types of Figma Templates You Can Sell
| Template Type | Audience |
|---|---|
| UI Kits (buttons, forms, cards) | Designers, startups |
| Landing Page Designs | Marketers, web developers |
| Mobile App Templates | App founders, dev teams |
| Design Systems | Product teams, dev agencies |
| Wireframe Kits | UX designers, freelancers |
| Presentation Decks | Creatives, SaaS founders |
| Branding Templates | Agencies, brand strategists |
3. How to Package Your Figma File
📁 Organize Your Pages
Cover(with title and thumbnail)Getting Started(how to use instructions)UI ComponentsScreensStyles & Tokens
🧩 Use Components and Variants
- Build everything with Auto Layout
- Group variants with properties (e.g.,
Button → Size / State) - Keep naming clear (
Button / Primary / Large)
🎨 Create Style Systems
- Use Figma Variables for color, spacing, and typography
- Apply consistent text and color styles across all elements
📄 Add In-File Documentation
- Use sticky notes or text labels
- Describe usage tips or intended use cases
4. Exporting and Sharing Your Template
- Figma Community: Publish as a free or paid resource (note: selling directly is limited)
- Gumroad / Lemon Squeezy: Sell a
.figfile or link to a Figma file + usage license - Creative Market / UI8 / Designmodo: Marketplaces where design buyers shop
- Your Own Website: Use WordPress, Webflow, or Notion with Stripe
👉 Package your download as:
.figfile (via “File → Save local copy”)- Optional PDF overview
- License terms (standard or extended)
5. Pricing Your Template
| Template Size | Typical Range |
|---|---|
| Small UI kit | $9–$19 |
| Mid-size (multi-screen) | $29–$59 |
| Full design system | $79–$199 |
Factors to consider:
- Niche demand (e.g. fintech, crypto, healthcare)
- Uniqueness of style
- Licensing options (personal, commercial, agency)
6. Marketing and Promotion
🛒 Where to Sell:
📣 How to Promote:
- Post previews on Twitter, Instagram, Dribbble
- Record a walkthrough video on YouTube
- Offer free mini kits as lead magnets
- Build a newsletter or audience around design tips
7. Legal and Licensing Basics
When selling templates:
- Include a license agreement (standard vs extended)
- Prevent resale or redistribution without permission
- Allow buyers to use, not resell, your design
- Use Creative Commons or open-source assets where required
🔐 Bonus Tip: Use PDF watermarks or Figma view-only links for demos.
Conclusion: Design Once, Sell Forever
Selling Figma templates is a scalable way to monetize your design expertise. Whether it’s UI kits, full design systems, or niche landing pages, there’s demand from creators, startups, and dev teams worldwide.
The key is packaging your designs well, solving specific problems, and making it easy for others to customize and reuse.
Next up: “Design Faster: How Teams Use Figma to Boost Output” — exploring real strategies used by high-performing teams to speed up design delivery.
Designilo 