Designing a pitch deck is about more than good-looking slides — it’s about telling a compelling story that builds investor confidence. And today, more and more successful founders are using Figma to design those winning decks.
In this post, we’ll break down real-world pitch decks created in Figma that helped startups raise millions — and show you what made them effective.
🧠 Why More Founders Are Choosing Figma for Their Decks
Startups need to move fast. Figma’s real-time collaboration, smart layout tools, and reusable components make it ideal for iterating quickly while keeping design sharp.
What’s more, Figma allows teams to co-create decks remotely — with brand assets, charts, and feedback all centralized in one file.
🚀 Startup Case Studies (Decks Built in Figma)
1. AI SaaS Platform – $3.8M Seed Round
The deck followed a 12-slide format built with modular components. The founder worked with a freelance designer in Figma and reused components across multiple versions.
Why it worked:
- Simple, modern layout with clear use of Auto Layout
- A bold metrics slide with clean data visualizations
- Strong contrast between problem and solution
2. Fintech App – $6M Series A
This team used Figma Variables to generate both light and dark mode decks for different audiences.
Why it worked:
- Dual-mode design showed polish and technical depth
- Focused team slide with clickable LinkedIn avatars
- Interactive prototype embedded to simulate the app UI
3. Healthcare Marketplace – $2.2M Pre-Seed
The founder used a template-based deck from the Figma community and customized it for their brand in under a day.
Why it worked:
- Clear storytelling from slide 1
- Personal tone and human-centric visuals
- Minimalist use of color to draw attention to traction
🛠️ What These Decks Had in Common
- All used Figma’s Auto Layout and Variables
- Each slide was laser-focused on one key idea
- Metrics were visual, not textual
- Founders invested in narrative + design equally
✨ Pro Tip: You Don’t Need to Start from Scratch
If you’re not a designer, Figma still works for you. Use a template, plug in your data, and adjust branding — the flexibility is built in.
Check out our ready-to-use Figma pitch deck templates made for founders, agencies, and startup teams.
Designilo 